Nostalgia pieces like today’s news that Sony have produced their last ever cassette Walkman devices are always popular in the news. They automatically make people think of their own experiences of the device, what their first ever album was and memories of doing their paper round whilst plugged into their favourite album.From a gadget point of view the end of the Walkman is a landmark moment, providing us with the chance to look back on what was a groundbreaking piece of technology, but also look to the present and see just how far we have come since the first Walkman hit the shelves.It seems strange that before this gadget hit the shelves it was impossible to listen to music on the move. The Walkman was the dawn of portable music and since its creation the world has not looked back, with portable music evolving through portable CD players and mini disc players to the MP3 players of today. It has now come to the point where you can store your entire library of music on one device, choosing whatever album suits your mood.This makes a product that is incredibly practical, stylish and popular with the consumer, and all of this means that modern music players are ideal promotional gadgets for companies who are looking to enhance their brand and build their reputation by using promotional gadgets.The concept of promotional gadgets is a strong one and is relatively new, building on the increased reputation of electronic devices that has elevated them from the niche choice of “geek” culture to the mainstream world of popular culture. The modern promotional gadgets are now highly sought after items, making them perfect for branding to enhance the reputation of a business.The dawn of the modern, cool gadget has endeared them to the world of business and they are now an incredibly successful way of marketing a brand. Much of this is down to the way the Walkman broke new ground in making the portable gadget device a success and building it up to the point where businesses can capitalise on their image to sell their brand.